Dear friends, colleagues, allies from BRICS countries!

«Hospitality as the Goodwill Ambassador and Mirror of the People». These wisdom words became the motto of our international hospitality storytelling video contest “Reviving the BRICS peoples’ hospitality traditions” that is to revive and preserve the customs, traditions and rituals of the BRICS countries` peoples.

The project is implemented by the Regional Public Organization «BRICS World ofTraditions» with the support of the Ministry of Foreign Affairs of the Russian Federation, Ministry of Culture of the Russian Federation, the Federation Council of the Russian Federation, Rossotrudnichestvo, Embassies of the BRICS countries to Russia, Russian diplomatic missions to the countries of the Alliance, non-governmental organizations, friends and partners of the Organization from the BRICS countries.

Hospitality is one of the most universal and ancient customs present in people’s original culture. Within the implementation of five-sided cultural and educational projects on the «field» of BRICS, the online contest acts to manifest the spatial community and the need for peoples`rapprochement in the cultural space of the «five».

The project forms positive public interest in the modern life reality among youth, compatriots fulfills each person with buoyancy and hope for kind changes in life. The contest serves for the acquaintance with folklore and spiritual cultural traditions for the rapprochement of peoples, development of children`s and adolescents`, youth and students` creative potential as the basis for mutual understanding, productive interpersonal and interethnic communication. High efficiency of the project is to be ensured by modern technologies in theformat of hospitable storytelling.

The project allows to mobilize significant internal resources of each person inspiring to create, glorifying the traditions of hospitality of their peoples` with love and respect. We hope to see the creative and positive young generation, the future of BRICS, as a part of the contest.

The project is to enable participants virtually visit each country of the Alliance and feel the traditions, culture and mentality of the brother nations. Each video sent within the contest will fulfill to the sources of our common knowledge about each other and the hospitality traditions of the peoples of the «five».Dear friends, let us invite you to be a part of this kind art contest!

We will be glad to meet you, the «Goodwill Ambassadors», at the huge creative online «round table» gathering our traditions, friendship, harmony, trust and love!


Ludmila Sekacheva
President, RPO «BRICS. World of traditions», Project director

For project details, visit:


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