Regional public organization of Russia, “BRICS -The World of Traditions” nominated the Confederation of Young Leaders (CYL) of India as an information partner for the multilateral project “Reviving the traditions of the hospitality of the BRICS peoples” (video competition), which the organization is implementing in the BRICS cultural track in 2021.

In the year of India’s chairmanship in BRICS in 2021, the Organization plans to present this project summarizing the results of the Competition (round table, conference) in a number of Indian cities in the fall of 2021 with the support of the Department of Foreign Policy Planning of the Russian Ministry of Foreign Affairs, the Russian Embassy in India, Rossotrudnichestvo, and our Indian partners.

Reacting to the nomination, Chairman of the Confederation of Young Leaders and the Director of the Indian Institute of Governance and Leadership (IIGL), Himadrish Suwan, conveyed his deep gratitude to valued partner, the Russian Embassy in India, Madam Lyudmila Sekacheva, President of the RNO “BRICS World of Traditions” and to the officials of the organizing committee. Mr. Suwan called upon young people from across India to join hand in hand to complement this initiative with resounding success.

Mission:
 

Cultural public diplomacy plays an important role in the development of relations between peoples based on mutual respect. Ensuring the implementation of multilateral cultural and educational projects on the «field» of BRICS, our Online International Video Contest is a manifestation of the temporal and spatial community, the need for the cultural space of the «five».

The composition of the essence and structure of customs and traditions, despite deep differences, performs the general function of reproducing social relations as mechanisms for generation’s continuity.

The project is aimed at reviving cultural traditions of the BRICS peoples, preserving and popularizing the people’s customs and rituals, forming a positive public interest in the modern life reality among youth, compatriots living in the BRICS countries through acquaintance with folklore and spiritual-cultural traditions for the rapprochement of peoples, development of children`s and adolescents`, youth and students` creative potential as the basis for mutual understanding, productive interpersonal and interethnic communication.

The high efficiency of the project is to be ensured by modern technologies in the format of hospitable storytelling.

The project is implemented by the Regional Public Organization «BRICS. World of Traditions» with the support of the Ministry of Foreign Affairs of the Russian Federation, Ministry of Culture of the Russian Federation, the Federation Council of the Russian Federation, Rossotrudnichestvo, Embassies of the BRICS countries to Russia, Russian diplomatic missions to the countries of the Alliance, Confederation of Young Leaders, India, Center for orphan social support “Legion of good faith”, Samara, Russia, Charitable Foundation of Oksana Fedorova «Hurry to do Good», Business Club «Territory of Success», Moscow State Stroganov Academy of Design and Applied Arts, partners of the Organization from the BRICS countries.

Main Purpose:

The development of the public activity of citizens from Russian regions and BRICS states through the formation of a communicative environment by participating in the Video Competition devoted to the revival of hospitality traditions that is to improve mutual understanding and establish interpersonal ties of friendship.

Contest Program:

1.    Project Presentation in the format of an international video conference (Round table) with the participation of a minimum of 10 experts and 15 public representatives including the Project partners from the BRICS countries.

2.    Online submission of applications, no less than 25 participants in the Contest.

3.    Online survey for participants from (not less than) five regions of the Russian Federation and (not less than) three BRICS countries to receive feedback on the use of modern and traditional technologies at work.

4.    Final Awarding Ceremony for the Contest winners including concert and final press conference (briefing, round table) at one of the famous venues of Moscow (theater, cultural center) preserving and popularizing the traditions of hospitality.

5.    Announcements, final press releases, publications of materials on the Project are planned to be posted on social networks, web channels of the Ministry of Culture of the Russian Federation, Rossotrudnichestvo and its offices in the BRICS countries, non-governmental organizations of the BRICS partner-countries of the Project (at least 25 publications).

Conditions of the Contest: 

Nominations:

1. Traditional wedding ceremonies and celebrations;

2. Family celebrations (marriage anniversary, family members` Birthday celebrations, Mother’s Day, Father`s Day, Day of family, love, and fidelity);

3. New Year and other national holidays of the BRICS countries.

– Videos with stories about hospitality and culinary traditions of the BRICS peoples can be created either individually or as teamwork (no more than 3 persons).

– Age limit of the Contest: 18 +;

– Participants categories: youth (age of 18-27), students and graduates (universities), the adults from the BRICS countries (age of 30-55), pensioners, compatriots;

–  Video voiceover – in Russian and English;

– Video clip duration: 2 – 5 minutes;

– Placement (collection) of videos of participants, at least 50 from all BRICS countries. Videos are uploaded to a YouTube channel or the member’s organization website.

Links to videos are posted on the Facebook page:   https://www.facebook.com/bricsgrant/

– When sending links to videos, it is necessary to give the name of the сontest and nominations and information about the сontest participant: full name or name of the organization (for a legal entity), age of the participant, country and city;

– Video selection to be conducted by a professional jury to determine the winners:

Main Prize – 3;

– «Audience Choice» award goes for a video that gained the maximum of «likes» in the group;

Winners will be awarded Honorary Certificates and valuable presents.

 

Application period: January 1st – March 15th, 2021
For queries: cylprograms@gmail.com
 
Source: Press Release – RNO “BRICS World of Traditions” as on 16-01-2021

 

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